Beehall Group Successfully Holds 2026 Fiscal Year Strategic Conference

On March 5, Beehall successfully held its 2026 Fiscal Year Strategic Conference at its Beijing headquarters. Chairman Mr. Ren Diwei attended the meeting alongside all headquarters employees, core management members from the production facilities, and outstanding employee representatives. The conference was hosted by Marketing Director Mr. Niu Fengchun and clearly outlined the Group's strategic direction and core objectives for the new fiscal year, setting the course for the company's overall development.

During the meeting, Chairman Ren Diwei reviewed the Group's overall performance in fiscal year 2025. Amid a complex and rapidly changing industry environment filled with market challenges and uncertainties, Beehall remained committed to compliant operations and uncompromising quality standards. Supported by prudent operational strategies, a comprehensive risk management system, and strong teamwork across the organization, the Group successfully withstood market pressures and maintained stable business operations.

Through the challenges and experience gained over the past year, Beehall further strengthened its operational systems while significantly enhancing the team's resilience, cohesion, and risk-response capabilities, laying a solid foundation for high-quality development in 2026.

For the 2026 fiscal year, the Group officially introduced a new core principle: "Reject Empty Formalism, Focus on Practical Execution". This principle emphasizes abandoning superficial approaches, concentrating on core business operations, pursuing pragmatic execution, strengthening key business segments, and ensuring effective implementation, while returning to the essence of real operational management and steadily advancing sustainable corporate development.

The conference also officially established the Group's strategic framework for fiscal year 2026:
"System Establishment, Label Framework, Bee-Driven Future".

Beehall will continue to deepen its specialty store brand strategy, with compliant operations and quality excellence as its core foundation. The Group will further optimize its operational and quality control systems, establish itself as a benchmark for compliant business practices within the industry, and leverage its core strengths in products, operations, and branding to achieve sustainable long-term growth.

At the same time, the conference announced ten major strategic initiatives for the new fiscal year, covering comprehensive areas including brand development, market expansion, talent cultivation, and digital empowerment, thereby building a fully integrated and closed-loop development framework.

At the conclusion of the conference, a formal pledge-signing and oath-taking ceremony was held. Leaders of each business division signed annual target responsibility agreements on-site, while the executive leadership team collectively pledged their commitment with the powerful declaration:

"Fuel our passion, strive for the peak, honor every promise, accomplish every mission".

The ceremony fully demonstrated the team's determination, accountability, and fighting spirit in achieving the Group's annual objectives.

The successful conclusion of this strategic conference not only strengthened internal consensus across the organization, but also conveyed Beehall's philosophy of compliant operations and pragmatic development to the industry.

Moving forward, Beehall Group will continue implementing its ten strategic initiatives, deepen its presence in the health and wellness industry, remain committed to its specialty store core strategy, and steadily advance toward high-quality, sustainable growth and the long-term vision of becoming a century-old brand.