Brazilian Bee Industry Founder Cézar Ramos Júnior Visits Beijing Beehall to Explore New Opportunities for China–Brazil Bee Industry Cooperation

On May 25, Cézar Ramos Júnior, founder of a leading Brazilian bee products enterprise, visited Beijing Beehall together with his delegation for an inspection tour and business exchange. The visit was accompanied by Luo Zhaoming, Deputy Secretary-General of the China Bee Products Association, while Ren Lulu, Vice President of Beehall Group, warmly welcomed the guests alongside the company's international business team.

During the visit, the Brazilian delegation toured the Beehall Bee Kingdom Museum and Beehall retail stores, gaining in-depth insight into Beehall's bee culture development, comprehensive product portfolio, manufacturing capabilities, and global market strategy.

At the Bee Kingdom Museum, the guests learned about the evolution of bees and China's thousand-year beekeeping heritage. They highly recognized Beehall's well-established educational system, diversified product matrix, and strong capability in transforming professional expertise and innovative concepts into high-value bee products.

Following the tour, both parties held a dedicated business meeting focused on global bee industry trends, cooperation opportunities, and future market development.

Ren Lulu introduced Beehall's integrated whole-industry-chain advantages and international development strategy. She noted that with the continued growth of the global wellness industry, propolis has become one of the most promising categories in international bee product trade due to its outstanding health-supporting value. As Brazil is widely recognized as one of the world's core premium propolis-producing regions, both sides share significant potential for strategic cooperation.

Cézar Ramos Júnior highly praised Beehall's rigorous quality control system, strong research and innovation capabilities, and deep market presence. He also shared Brazil's mature experience in propolis raw material management and production processing.

He proposed that both parties leverage their respective resource and technological strengths to establish comprehensive cooperation in areas including raw material supply, product development, market expansion, and brand collaboration. Through joint efforts, both sides aim to further unlock the global potential of the propolis industry while enhancing the international influence of their brands.

At the same time, he sincerely invited the Beehall team to visit Brazil for on-site inspections of local apiaries and enterprises in order to further deepen exchanges and cooperation.

This international exchange marks another important step in Beehall's global expansion strategy. The visit has effectively strengthened cultural, technical, and resource exchanges between the Chinese and Brazilian bee industries, laying a solid foundation for future development in overseas premium markets.

Looking ahead, Beijing Beehall will continue to uphold its philosophy of openness and mutual benefit, integrate high-quality global bee industry resources, deepen international strategic partnerships, continuously optimize product R&D and manufacturing systems, and create internationally recognized premium bee products. Through these efforts, Beehall aims to contribute to the collaborative development of the China–Brazil bee industry and further promote China's bee industry on the global stage.