Beehall and Yixintang Hold Strategic Cooperation Project Launch Conference and 100 Model Stores Standardized Operation Training Camp

From October 19 to 21, the "Yixintang & Beehall Strategic Project Launch Conference and 100 Model Stores Standardized Operation Practical Training Camp" was held. Beijing Beehall and Yixintang carried out cooperation in product R&D, standardized operations and pharmaceutical retail terminals, moving their strategic cooperation from model validation to large-scale replication and national rollout.

Guo Chunli, Vice President of Yixintang, attended and delivered a speech. She said that the Chairman of Yixintang and his delegation had visited Beehall and recognized the company's years of experience in the bee health sector and its terminal store operating system. The cooperation leverages Yixintang's pharmaceutical retail platform and Beehall's product portfolio, experiential service system and operating model to achieve resource connectivity and customer sharing. After five months of pilot operation, the cooperation model has been validated in the market, with improvements in store performance, customer loyalty and reputation.

The training camp combined offline practical training at the main venue with synchronized online learning across multiple regions. Store managers and key staff from 100 Yixintang model stores attended offline, while regional management teams joined online. The training was led by Beehall headquarters, with Xu Changfan, Deputy General Manager of Beehall, and Niu Fengchun, Marketing Director, serving as instructors for scenario-based practical exercises. Relevant management teams from both sides attended. The courses were organized around four core modules: brand culture, product expertise, customer acquisition and retention, and experiential services. They covered brand culture marketing, product selling points, standardized operations, store customer acquisition, customer retention experience, wine-processed propolis and beeswax projects, and broke down the operating model into standardized actions that stores can execute. A group competition mechanism was also set up to encourage exchange and practical application.

Participating stores reported that the pharmacy bee-health cooperation model between Beehall and Yixintang has been proven, with a clear commercial loop and profit path. In the next stage, the two sides will advance large-scale replication and standardized rollout, use model stores to build case studies, and provide reference for channel transformation among more pharmacy chains. Going forward, Beehall will continue to provide its standardized operating system, product portfolio and related support, and welcomes exchanges and cooperation with pharmacy chain partners nationwide.